Social Media Marketing: Meta, LinkedIn, Pinterest, YouTube

Prerequisites

• No prior experience in social media marketing is required.
• Basic understanding of digital marketing is helpful but not mandatory.

Course Format

This is an offline, instructor-led course at Sovorun Academy, featuring:

• Instructor-led discussions on platform-specific strategies.
• Practical hands-on sessions to create and optimize social media profiles.
• Group projects where students will develop and execute a social media campaign.
• Interactive feedback sessions with real-time results from campaigns.
• One-on-one mentorship to help students build their social media strategies.

Tools & Software Needed

• Meta Business Manager (Facebook & Instagram)
• LinkedIn Business Solutions
• Pinterest Business
• YouTube Studio
• Personal laptop (Recommended but not required, as lab computers are available).

Certification

Upon completion of the course, students will receive a Sovorun Academy Certificate in Social Media Marketing. This certification will validate your ability to run and manage campaigns across multiple social platforms, preparing you for roles in digital and social media marketing.

Instructor Information

Instructor: Ms. Shazlinaaz Shaikh

Ms. Shazlinaaz Shaikh is a professional social media marketer with years of experience managing campaigns on Meta, LinkedIn, Pinterest, and YouTube. They have helped multiple brands increase their online presence and engagement through social media strategies and content creation.

Course Duration

• Duration: 3-6 Months
• Class Schedule: 3 sessions per week, each lasting 2 hours.
• Practical Sessions: Extra 1-hour lab sessions each week to work on assignments and projects.