Performance Marketing: Google & Meta (Facebook/Instagram)

Prerequisites

• No prior experience with performance marketing is required.
• Basic understanding of digital marketing and advertising is helpful but not mandatory.

Course Format

This is an offline, instructor-led course at Sovorun Academy, featuring:

• Instructor-led discussions on the fundamentals of performance marketing.
• Hands-on practical sessions for setting up and managing ad campaigns.
• Group projects to create and optimize real-world advertising strategies.
• One-on-one mentorship to guide students through ad optimization and scaling.
• Live case studies to understand how successful campaigns are created.

Tools & Software Needed

• Google Ads
• Meta Business Manager (Facebook & Instagram Ads Manager)
• Google Analytics
• Google Keyword Planner
• Personal laptop (Recommended but not required, as lab computers are available).

Certification

Upon successful completion, students will receive a Sovorun Academy Certificate in Performance Marketing. This certification validates your skills in running and optimizing ad campaigns across Google and Meta platforms, preparing you for roles in digital marketing and online advertising.

Instructor Information

Instructor: Mr. Siraj Khan

Mr. Siraj Khan is a seasoned digital marketing professional with extensive experience in creating and managing high-performing ad campaigns on Google, Facebook, and Instagram. They have helped businesses of all sizes achieve better ROI through data-driven advertising strategies.

Course Duration

• Duration: 3-6 Months
• Class Schedule: 3 sessions per week, each lasting 2 hours.
• Practical Sessions: Extra 1-hour lab sessions each week to work on assignments and projects.